Unlimited Innovation in Kubu Gadang

PADANG PANJANG, POTRETKITA.net - The West Sumatra Tourism Village Assistance and Development Team or Tim Pendampingan dan Pengembangan Desa Wisata (TP2Dewi), Bundo Wati suggested, the manager of Kubu Gadang Tourism Village to continue to explore and maximize all existing potential, so that it can continue to grow.

According to her, with the existence of this Agro Tourism Village, the domino effect will be very good which will touch the community. With a note, the Agro Tourism Village must prioritize cleanliness.

“Tourism must be clean. Now that we have launched the Agro Tourism Village, what must be sold first is cleanliness and tidiness. If you have taken care of these two things, later beautiful and comfortable tourist villages will be born. Because the promotion of tourist villages must talk about cleanliness first," she said.

Bundo Wati also appreciated the Kubu Gadang Tourism Village, Kota Padang Panjang, which was initially pioneered directly by young people living in the area.

“As we know, the young people here have started to build tourist villages since 2014. Thanks to the togetherness and spirit they have, now Kubu Gadang has been able to show off its teeth. It's good to compete among tourist villages in West Sumatra and Indonesia in general," she said

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For this reason, she hopes for managers and local residents to continue to develop, innovate by highlighting all existing potential. Don't be satisfied with what has been achieved.

“Continue to develop to become a better tourist village in the future. Don't be complacent. Explore all the potential that exists. So that it can add to the attraction of tourists to come here. When people are crowded here, the domino effect will also be extraordinary, especially for the existing local MSME actors," she explained.

Meanwhile, ICCN Deputy of Business Development and Brand Activator Dr. Satria Haris said that in developing an Agro Tourism Village, the most important thing to pay attention to is how the tourism village manager can brand his tourism village well.

"The key to this Agro Tourism Village is monetization (making money). Where we can generate economic value from the village," he said when he was a resource person for the Socialization of Agro Tourism Development in West Sumatra which was held in a series of Launching of 50 Agro Tourism Villages in West Sumatra in the Village Kubu Gadang Tour, Tuesday (13/9).

Haris said that tourism managers must be able to do marketing that makes them curious. So that people are moved to visit the Agro Tourism Village.

After this launch, he said, every tourist village has to think about what activation will be carried out. Have to think again how to convert agricultural products can be multiplied economic value.

"We are lucky to have a unique culture from other regions. We have a unique culture. We can use this well in the future," said Haris.

Besides Haris, appearing as a resource person for the Deputy Governor of West Sumatra Audy Joinaldy, Observer of Agriculture in West Sumatra Djoni, Head of the West Sumatra Tourism Village Assistance and Development Team (TP2 Dewi) Muhamad Zuhrizul.

Deputy Governor Audy said that every district/city must have its tourism advantages. Because of the variety of tourism in West Sumatra, there are still many things that need to be developed again. "If tourism develops, of course there will be many tourists visiting and automatically the economy will grow," he said.

Meanwhile, Djoni said, agro tourism is a combination of agriculture and tourism. "We have a big dream, namely people shopping in the village but at the price of the city. Agro tourism focuses on the agricultural sector. So it needs special attention from the relevant agencies for this," he said.(diskomonfo pp; ed. mus)

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