COFFEE PLANT is one of the food crops that has a competitive advantage from the archipelago. As an agribusiness product, it will continue to be developed to support the national economy.
In the future, this coffee product can become the prima donna of Indonesian exports. In the last 10 years, the Indonesian coffee industry has experienced significant growth of up to 250 percent.
Currently, Indonesia is the 4th largest coffee producer in the world after Brazil, Vietnam and Colombia. In 2021, Indonesia's coffee production has reached 795 thousand tons and 94.5 percent of it is supplied from smallholder coffee entrepreneurs.
Meanwhile, domestic consumption for coffee commodities in 2021 is quite large, reaching 370 thousand tons or growing 4.5 percent (year on year / yoy). In terms of exports in 2021, it was recorded that it reached USD 842.5 million (Rp 12.4 trillion at an exchange rate of Rp. 14,800) or grew 4.1 percent
"With the huge potential that exists, the coffee commodity has an important and promising role in the national economy, so it is necessary to continue to be encouraged to become a leading sector in Indonesia," said Coordinating Minister for Economic Affairs Airlangga Hartarto when giving a virtual speech at the Opening Ceremony of the Indonesia Premium Coffee Expo. & Forum 2022, Friday (24/6/2022) last month.
The government welcomes collaboration with coffee industry players to encourage the growth of the coffee industry and promote Indonesian coffee in the global market. The Coordinating Ministry for Economic Affairs, in this case the Deputy for Food and Agribusiness Coordination, and the main stakeholders for the development of national coffee, namely the Indonesian Coffee Council (DEKOPI), the Specialty Coffee Association of Indonesia (SCAI), and the Indonesian Coffee Exporters Association (GAEKI), held the Indonesian event Premium Coffee Expo & Forum 2022 themed Hacking the Taste of Indonesia.
Deputy for Food and Agribusiness at the Coordinating Ministry for the Economy Musdhalifah Machmud added that this series of events in the future is expected to help coffee entrepreneurs expand their market to the international world, including making the G20 Summit in Bali and the COP27 Climate Change Conference in Egypt 2022 the location of the next event.
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"This is to provide great benefits as a value chain and marketing strategy to strengthen trade value while increasing national coffee exports to foreign countries," said Deputy Musdhalifah
The Indonesia Premium Coffee Expo & Forum 2022, which will be held offline on 24-26 June 2022 at Plaza Lapangan Banteng, Central Jakarta and online through the Indonesiapremiumcoffeeexpo.com website, is a medium of communication between the government and the business world and society.
From this event, it can spread cooperation opportunities, change business position to generate sales and independent key buyer chains, as well as for promotion, grow distribution networks, and brand franchise opportunities for potential investors, as well as diversify in today's market.
The Ministry of Foreign Affairs also encourages the export of coffee commodities from Indonesia. They held the Commodities Update Network: Synergy for Sustainable and Competitive Indonesian Coffee Diplomacy on a hybrid basis on June 21-June 22, 2022.
This activity is a platform for open dialogue between relevant stakeholders, including policy makers, Indonesian representatives abroad, associations, and business actors. The activity aims to exchange ideas and create a better understanding of the potential of coffee commodities from Indonesia. The meeting also discussed various ideas and ideas to encourage the development of a sustainable and competitive Indonesian coffee export market abroad.
The Director General of Multilateral Cooperation at the Ministry of Foreign Affairs, Ambassador Tri Tharyat, emphasized the importance of the right strategy and policy direction, as well as synergy with all relevant stakeholders in the development of the coffee sector.
Steps that can be taken include utilizing Indonesia's membership in various international organizations related to the development of coffee exports; the second thing, increasing partnerships between industry, exporters and farmers; improving the image of Indonesian coffee; and increasing market intelligence synergies between Indonesian representatives abroad and relevant stakeholders.
The forum also revealed the sustainable potential of Indonesian coffee and the important role of protecting geographical indications for the development of coffee commodities from Indonesia. To promote the characteristics of its coffee, Indonesia can develop the use of geographical indications that are proven to significantly increase competitiveness and provide added value to various types of commodities.
That way, the taste and aroma of Gayo, Flores, Toraja, Bajawa and Tiom Papua coffee can be targeted to foreign cafes. (KRISTANTYO WISNUBROTO, indonesia.go.id/Translated from Bahasa Indonesia to English by Google Translate)
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